07. MANDATORY: A2P/10DLC Registration
If you DO NOT have a registered business with an EIN number, please follow the video below.
Here’s what you’ll need:
- Business Name
- Your Personal Info (Name, Email, Phone Number)
- Business Address (use your personal address if you do not have a physical location)
- Phone number you chose on CRMX
| COPY & PASTE WORDING | |
| Campaign use case description | This campaign sends appointment information - confirmation & reminder messages to our customers once they have booked an appointment with us on our website and opted-in to receive promotional and notification SMS from us. |
| Sample message #1 | Hi John! This is YOUR NAME from YOUR COMPANY NAME. Our appointment for July 20 11:00 AM is confirmed. Please feel free to respond here in case you need to reschedule. Reply STOP to unsubscribe. Thanks, YOUR COMPANY NAME |
| Sample message #2 | Hello, this is YOUR NAME with YOUR COMPANY NAME. I am confirming your appointment for tomorrow at 11:00 AM. Reply STOP to unsubscribe. Thanks, YOUR COMPANY NAME |
How do end-users consent to receive messages?
| COPY & PASTE WORDING | |
| In-home Sales | End users can opt-in by filling out a form in person. That form includes a check box that says: “By submitting this form, you consent to receive SMS messages and/or emails from YOUR COMPANY NAME. You can opt out of sms at any time by replying with “STOP”. Msg & data rates may apply for SMS.” |
| Virtual Sales | End users can opt-in by filling out a form on a PLATFORM NAME(s) ad. That form includes a check box that says: “By submitting this form, you consent to receive SMS messages and/or emails from YOUR COMPANY NAME. You can opt out of sms at any time by replying with “STOP”. Msg & data rates may apply for SMS.” |
| Both | End users can opt-in by filling out a form in person. That form includes a check box that says: “By submitting this form, you consent to receive SMS messages and/or emails from YOUR COMPANY NAME. You can opt out of sms at any time by replying with “STOP”. Msg & data rates may apply for SMS.” End users can opt-in by filling out a form on a PLATFORM NAME(s) ad. That form includes a check box that says: “By submitting this form, you consent to receive SMS messages and/or emails from YOUR COMPANY NAME. You can opt out of sms at any time by replying with “STOP”. Msg & data rates may apply for SMS.” |
| Opt-in Keywords | SUBSCRIBE, START |
| Opt-in Message | You have successfully opted-in to receive notification and promotional SMS from YOUR COMPANY NAME. Please reply STOP if you need to Opt-out in the future. |
If you DO with an EIN number, please follow the video below. (PS, if you have a registered business with an EIN number, it is required to follow this video)
Here’s what you’ll need:
- Legal Business Name
- Business Email
- Know Your Business Type (LLC, Sole Proprietorship, Corporation, etc)
- EIN Number
- Business Phone Number (use your personal number)
- Business Website
- Business Address IMPORTANT: Address must MATCH THE EXACT address that was used when you registered your business, or the new address if it has been legally updated. Include commas, hyphens, periods, etc. When it matches the exact address it will automatically be approved. If entered differently it will go into a manual approval process by the TCR that can take MONTHS.
| COPY & PASTE WORDING | |
| Campaign use case description | This campaign sends appointment information - confirmation & reminder messages to our customers once they have booked an appointment with us on our website and opted-in to receive promotional and notification SMS from us. |
| Sample message #1 | Hi John! This is YOUR NAME from YOUR COMPANY NAME. Our appointment for July 20 11:00 AM is confirmed. Please feel free to respond here in case you need to reschedule. Reply STOP to unsubscribe. Thanks, YOUR COMPANY NAME |
| Sample message #2 | Hello, this is YOUR NAME with YOUR COMPANY NAME. I am confirming your appointment for tomorrow at 11:00 AM. Reply STOP to unsubscribe. Thanks, YOUR COMPANY NAME |
| COPY & PASTE WORDING | |
| In-home Sales | End users can opt-in by filling out a form in person. That form includes a check box that says: “By submitting this form, you consent to receive SMS messages and/or emails from YOUR COMPANY NAME. You can opt out of sms at any time by replying with “STOP”. Msg & data rates may apply for SMS.” |
| Virtual Sales | End users can opt-in by filling out a form on a PLATFORM NAME(s) ad. That form includes a check box that says: “By submitting this form, you consent to receive SMS messages and/or emails from YOUR COMPANY NAME. You can opt out of sms at any time by replying with “STOP”. Msg & data rates may apply for SMS.” |
| Both | End users can opt-in by filling out a form in person. That form includes a check box that says: “By submitting this form, you consent to receive SMS messages and/or emails from YOUR COMPANY NAME. You can opt out of sms at any time by replying with “STOP”. Msg & data rates may apply for SMS.” End users can opt-in by filling out a form on a PLATFORM NAME(s) ad. That form includes a check box that says: “By submitting this form, you consent to receive SMS messages and/or emails from YOUR COMPANY NAME. You can opt out of sms at any time by replying with “STOP”. Msg & data rates may apply for SMS.” |
| Opt-in Keywords | SUBSCRIBE, START |
| Opt-in Message | You have successfully opted-in to receive notification and promotional SMS from YOUR COMPANY NAME. Please reply STOP if you need to Opt-out in the future. |
FAQ's
What is A2P/10DLC?
- A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. A2P 10DLC is designed to increase trust across the messaging ecosystem. One part of creating this trust in SMS messaging relates to the registration of a business or individual to provide transparency about who is sending messages and what types of messages they are sending.
THIS IS A REQUIREMENT IN THE UNITED STATES
- PS, A2P/10DLC is not specific to CRMX. This is enforced by the United States on every current and future business/individual using an external phone number. Any business that uses a CRM and has a phone number through the CRM to text must register for A2P/10DLC. Meaning, there is no avoiding this. But don't worry, this is quick and easy! easy!
Why is A2P/10DLC Being Enforced?
A2P/10DLC is the standard that United States telecom carriers have put in place to ensure that SMS traffic to US end-users through long-code phone numbers is verified and consensual.
Due to the increase in spam messages, many consumers have lost trust in SMS as a form of communication. US A2P 10DLC is the standard that carriers have implemented in the US to regulate this communication pathway.
A2P 10DLC improves the end-user experience by ensuring that people can opt in and out of messaging and know who is sending them messages. It also benefits businesses, offering them higher messaging throughput, brand awareness, and accountability.
What if I’m an individual operating under a company, but not the owner?
- That’s ok! Just follow the first video in this tutorial.
Who collects on the registration fees?
- The Campaign Registry (TCR). The Campaign Registry is an entity created by mobile network operators called MNOs. These MNOs include carriers like AT&T, T-Mobile, and Verizon.
Who approves my campaign registration?
- The Campaign Registry (TCR). The Campaign Registry is an entity created by mobile network operators called MNOs. These MNOs include carriers like AT&T, T-Mobile, and Verizon.
Sole Prop Brand Registration vs Low-Volume Brand Registration (Business with EIN Number)
| Sole Prop Brand Registration | Low-Volume Brand Registration |
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What happens if I do not register for A2P/10DLC?
- Effective July 5, 2023, all 10DLC phone numbers used to send SMS and MMS messages to U.S. phone numbers must be fully registered to an approved campaign under your brand. Messages sent using unregistered phone numbers will be subject to a gradual increase of message blocking by Twilio, beginning on July 5, 2023, ultimately leading to a full block of all unregistered U.S.-bound messages sent after August 31, 2023.